The visual networks

Reading these blog posts about the four main visual networks for social media has been very beneficial in categorizing my business. This online gemstone shop is completely based off of visual communication and appeal. Due to the business being directly involved with retail, it can benefit from all four social platforms. A similarity I found for all platforms thus far, has been the necessity of including links to all your site's media in a reachable manner. Every corporate business owner uses tumblr, instagram, and pinterest alike. Create a profound, individualistic, photo that separates and narrows the brand personality. The best way to become viral is to project a creativity that is unique and defined to solely your business. Have some "pilot"  posts where you test what exactly your followers are engaging in your posts and what is driving them away. This is especially important in tumblr and pinterest, where there is direct competition via links in each post. The goal is to make your brands page feed an addiction, where the audience is craving more posts, and regularly checking up on what they possibly missed. I know for a fact I check the brand "Melt Cosmetics" instagram daily because their VISUAL content is so bold I hate missing out on a new, intriguing post of which they market. My own personal goals for using these sites vary. Instagram is the direct news feed for outputting and gaining followers in my field via hashtags. Youtube can be used to demonstrate with "body language" of how the jewelry looks on in person and can be helpful for human measuring. Tumblr can help gain traffic to my site by including little excerpts of blog posts including a strong visual presence through picture or video. Pinterest is going to be used for inspiring posts, and also making strong relations with other business owners in the same field.

Twitter

For my Twitter Advanced search, I tested out a few keywords i use regularly as instagram hashtags for Sub Cosmic. These included; chakras, meditation, vibrations, spirituality, universe. At first I accidentally combined them altogether and ended up with no result. I tried individually searching the keywords, then moved on to use the hashtag search. I found some really well related profiles to follow. The lists I created are called Chakras and the second is called Visual Inspiration. The chakras category goes for future collaborations, and as an educational source for when I need some ideas. The visual Inspiration includes national geographic and Polaroid to enhance creative visual imagery.

Feautured Likes

        The demographics for my business is directly involved with spiritual individuals. Therefore all of sub cosmic's feautured likes deal with new age transcendentalism. I liked yoga, because most yoga goers are intrigued by inner peace and finding balance, which the genuine gemstones provide. Also I liked Native Foods cafe, which is a completely vegan, organic, and gluten free cuisine. These aware customers should be interested in crystals as well. Next I liked the chakras page, which directly links to the benefit of the gemstones. Palm Springs is my hometown, and a focal point of spiriual awareness. Also I liked the literal "agape spirtual awareness center" which will more than likely bring in customers for this business.

Post Reach - Post Engagement

In week 5 of class, the content of discussion has been the aesthetics of facebook and how to use this viral site to a business's advantage.Now lets talk facebook terms. We were told to analyze the definition of "Post Reach" and "Post Engagement." Post Reach is the accumulation of individuals who SAW your post. This includes an organic number and paid number. If a business owner pays for an AD on facebook, then the number of users who saw the post via the paid ad will collect under this category. The organic category includes the number of "unique" individuals who found the post themself or through a friends feed. This only goes until 28 days after the original post. On socialmediatoday.com, author Yasmin Bendror quotes that post reach resembles a businesses "growing fan base." This is in reference to what is seen on the news feed.

   Yasmin Bendror on the contrary explains that Post Engagement gauges and promotes brand loyalty, relationships, and measure product intent. Post Engagement is defined as the accumulation of likes, shares, and comments a single post generates. Facebook.com help center describes this term as the number of actions related to an individuals post. So basically "ALL CLICKS." Using both of these facebook aspects benefits a business and helps inform owners with direct feedback on their posts. If someone is trying to manipulate the word of mouth in regards to their business, Post Reach is where you should be focusing. If someone is trying to heighten their brand loyalty, and business "regulars," Post Engagement is the focus.

TARGET MARKET ANALYSIS

     For the duration of this course, I will be representing the small crystal jewelry business called "Cub Sosmic." All potential customers of this business are women or homosexual males, in no offense but the jewelry is designed for females. It has a small stock so there will be no need for resale, these audiences will be individual buyers. The demographics for the target are women from ages 25-55. That may be a broad range, but the owner is leaning towards the mid 30's to mid 40's female age group. The marital status can be single or married. The income will be middle class to high class. The target market will most likely have no family or a very small family. The Psycho graphics will portray a very new-age belief. There is no religious preference considering it is jewelry. However the natural gemstones are used in accordance to mediating and aligning the chakras. For that reason, the concept of the target is likely to be open minded, hippie, transcendentalists. They will believe in a higher power, of light and love. They will value all things natural to mother earth. This will hopefully spread a voice of getting back in touch with our roots as human beings.