TARGET MARKET ANALYSIS

     For the duration of this course, I will be representing the small crystal jewelry business called "Cub Sosmic." All potential customers of this business are women or homosexual males, in no offense but the jewelry is designed for females. It has a small stock so there will be no need for resale, these audiences will be individual buyers. The demographics for the target are women from ages 25-55. That may be a broad range, but the owner is leaning towards the mid 30's to mid 40's female age group. The marital status can be single or married. The income will be middle class to high class. The target market will most likely have no family or a very small family. The Psycho graphics will portray a very new-age belief. There is no religious preference considering it is jewelry. However the natural gemstones are used in accordance to mediating and aligning the chakras. For that reason, the concept of the target is likely to be open minded, hippie, transcendentalists. They will believe in a higher power, of light and love. They will value all things natural to mother earth. This will hopefully spread a voice of getting back in touch with our roots as human beings.