Thursday, April 17, 2014
Newsletter
Newsletters can be a typically touchy subject for audiences and businesses. In my opinion no business should be sending out any type of notification to customers emails. For the customer it leads to boredom and routine and will end up just getting straight up ignored. I want my personal business newsletter to be sent monthly, so that my customers actually look forward to reading it with their cup of coffee. My newsletter will cover recent product changes, updates, deals, and sales. Next it will show the new photo lookbook and recent photo shoots. It will include the monthly calender of events and places the business will be attending. Then it will have links to the updated blog posts. My letter will as well cover new discoveries in science, worldwide news, and crystal gemstone updates. It will be most informative and almost like a wide ranging newspaper for the month. There will always be a link at the end that will send the customer to a business review and feedback so the company can hear what their audience finds useful and what parts are absolute trash.
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If people Opt in and ask to get emails, there should be no moral issue with a business sending them! If customers want communication from you, it's a great opportunity to connect and engage with them. Sending spam is another story.
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