Week 11

     After reading the textbook assignment and viewing the lecture, I don't think any business owner can deny that Facebook is the major and necessary advertising platform out of the options. Facebook varies in what type of audience a business owner chooses to aim for. The different categories for whom one wants to target varies in groups. By choosing one of the categories I will explain below,  the "friends of connections" whom fall under the similar characteristics bring the business a greater chance of having genuine fans and followers. The list of AD options include by location, demographics (age and gender), likes, interests (music, religion, etc), birthdays, relationship status, language, education, and work. Considering the target audience for Subcosmic the route I would take would be likes and interests. Some of the moral concepts that this business follows directly creates a sense of controversy depending on the specific religion and interests of a customer. If they are not somewhat involved in auras, crystals, and the chakras then they would view my ad pointless, regardless of the age or demographics. Twitter ADs would of course be useful and in that sense I would purchase the keywords Crystals, Chakras, Spirituality, and Universal Awareness. I like the concept that the textbook provided about marketing via LinkedIN, which stated that having a face to the owner or CEO of a corporation invites customers to humanize with a company better. Feeling like a customer can tangibly relate to a company definitely increases the possibility of a sale, and I view this in my own opinion when I'm shopping as well. Going back into detail about Facebook ADS, I would definitely choose the Pay per Click option. It would be virtually pointless to pay for anything but direct results and traffic to ones site.